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Seminars & Workshops

Over the past decade, Samantha Rufo the President of nxtConcepts has given quite a few Seminars and Workshops to businesses and organizations across the U.S.  In this area your will find the talk outlines and handouts from multiple topics such as social media, marketing, Blog Outreach, Advertising, Websites and much more.

All of the downloadable documents are in Adobe Acrobat PDF format. You will need to have Adobe Acrobat Reader installed on your computer in order to view and print the documents. 

Title Description Size Download
pdf Need a speaker? Speakers Bureau Book an engaging speaker from the nxtConcepts Executive Team! nxtConcepts executives have spoken at various conferences and events across the nation. nxtConcepts offers a comprehensive resource for individuals and small businesses to further their intelligent marketing efforts. >Book a Speaker for Your Event To request one of our executives for your next conference, simply give us a call at 888-215-0820. 29.21 KB Download
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pdf SANY 2023 Rufo-Changing Face of Social Media 2023 Rufo Given at the 2023 SANY Show at Lake Placid. 24.71 MB Download
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pdf 2023 nxtConcepts Using AI to Build New Innovative Business Models 1 Presented by Samantha Rufo at the MSAA Show Aug 2023 at Grand Geneva, WI. 8.97 MB Download
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pdf 2022 nxtConcepts Presentation at SnowOps Meeting 6.02 MB Download
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pdf Whats NXT in Digital Marketing 2023 The digital marketing world is in constant flux, and it takes a team to stay on top of the changes and evolution. In this presentation we will look at the current and anticipated trends, opportunities, and threats to doing great digital marketing for your business. Come to this session to find the answers to these questions: > What change has Google done that has a major impact on SEO? > What the heck is a NFT and can we make money with it? > The Metaverse? What is it and do you need to be there? > How does the death of cookies and new privacy laws make 1st party data critical? > Is your website ready for the next hack or software being retired? 3.71 MB Download
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pdf Cybersecurity and the Ski Industry 2021 Cyber security is harder than snowmaking. This talk highlights the issues and challenges protecting software and hardware at ski areas. 8.46 MB Download
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pdf nxtConcepts Crisis Website Audit Checklist >>nxtConcepts Crisis Website Audit Checklist>> During an emergency knowledge is power. Managers and employees must be able to communicate effectively, both internally to staff and externally to the public. To help alleviate business disruptions, use this checklist as a starting point to develop a website strategy and define processes and protocols. This checklist will help to get you through your crisis by making sure you have all the info you need. 82.30 KB Download
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pdf nxtConcepts What's NXT 2021 Marketing today after Covid is completely different than just 2 years ago. This talk looks at current marketing trends and challenges as well as how to prepare a Ski Area for the 2021-22 Winter Ski Season. 8.68 MB Download
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pdf 2018 AI Presentation S Rufo_nxtConcepts 2018 AI Presentation S Rufo_nxtConcepts: AI Is Not Coming, It’s Already Here This presentation is divided into 4 sections: Video of the first completely Smart Ski Area in France, Quiz of how AI Savvy are you, Closer look at 4 Ski Areas and the ski industry in the USA in 2018, Living and Flourishing in an AI World. There is also a section on Smart Marketing - ig Data processing and analysis for action. Behavioral targeting. Automation - using the data and the targeting to send emails, mobile messages, ads, and more to people without direct human intervention. Predictive marketing means using data science to make smarter marketing decisions by predicting which marketing actions are more likely to succeed, and which are more likely to fail. Finally, we look into AI Concerns with privacy, security and ethics. AI brings impressive applications, with remarkable benefits for humanity; but there are notable unanswered questions with social, political or ethical facets. 16.36 MB Download
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pdf The eCommerce Wait Problem Online sales—eCommerce—are an important part of business today. eCommerce has brought revolutionary changes in the ski, tourism, and hospitality industries. And now its second phase, mobile or mCommerce, has moved from an add-on to a central part of the customer buying experience, and presents unique onsite sales opportunities for resort operators. 16.03 MB Download
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pdf Warming up to Multicultural Marketing 2014 Included: -Get a better understanding of how different culture react to different words, colors, and marketing. -See how companies are using multicultural marketing. -Understand how to support your own successful effort. --See also the related handout. Seminar given by Samantha Rufo, at the NE Summit, NH Sept 2014. 3.61 MB Download
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pdf Multicultural Marketing Handout Tips for marketing to Asian, African and Hispanic Americans. Handout for the related Seminar "Multicultural Marketing 2014" 277.13 KB Download
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pdf Marketing and Motivating Millennials Presented by Samantha Rufo There are more than 2.3 Billion Millennials (ages 10-29) in the world. That makes them the largest market in human history. They represent more than 1/3 of the world's population and more than 1/4 of the U.S. population. They think, act, work, communicate and make decisions differently than you AND influence just about everything you care about. Millennials, true digital natives, live in a sea of technology and "new media". This is a global phenomenon that has already changed the world. We have no choice to but recognize and cater to them. At least that is if you want to sell to them. . It’s all about the Millennials a) Yes, there is a generation gap a) Quiz: How Millennial are You? b) Their tattoos are telling 2. How to reach today’s youth a) It’s a social economy now b) It will take a community c) Resorts that are succeeding 3. Motivating Millennials to the slopes a) Breaking open the piggy bank b) Go with the flow--sharing rules c) Fine tuning messages for the Millennial brain 4. What they have in store for the rest of us 6.18 MB Download
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pdf Unofficial MadMen Guide to Content Presented by Samantha Rufo, at the New England Conference September 12, 2012 Includes 50 social media topic answers from the session! Facebook, Twitter, Pinterest, YouTube, Foursquare, Google+, Blog, website, mobile, email - feeling overwhelmed? Creating great social media content is hard - especially if you have to do it every day. And, looking at a blank screen knowing you've got to post SOMETHING, can be daunting. If you struggle to attract a steady stream of people to your website, blog, social media accounts, you are not alone. The good news is that it isn't a lost cause. There are many smart strategies you can use to create compelling, bite-sized content your readers will devour - and share like crazy. The secret is to tap into the power, speed and instant accessibility of the web and social media. Attend this session for 6 simple foolproof ideas you can put into action today. Plus, the Content Strategy Cheat Sheet (download separately). 3.98 MB Download
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pdf Social Media: Navigating the Slippery Slope - Where to Go and What’s Next? Presented by Samantha Rufo, nxtConcepts at the NorthEast Summit/Ski Maine Show. The social media revolution is here and quickly building momentum. With broad implications for ski areas, there is no shortage of opinion on how to capitalize on this amazing new space. But what do you really need to do to establish a solid social media presence now and in the future? And in a world that seems full of ideas, what's working for other resort marketers? Utilizing Social Media Tactics for Lead Generation • Utilize a social media platform to cultivate, identify and qualify leads • Identify the social media platforms you should invest in Leveraging Social Media as an Engagement Strategy • Execute a social media plan as an actionable part of the marketing and sales plan • Leverage social media to convert leads into successful sales Measuring ROI of a Social Media Program • Utilize available tools and technology to measure the success • Establish targets and success metrics 6.41 MB Download
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pdf Handout Tips for Social Marketing Handout document for related presentation. 33.37 KB Download
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pdf Social Networking Systems Use Policy, Cell Phones & More (co-presented with Brad Stanford) -Social Media management tips and examples -Social Media policy examples of what has worked -How social media is affecting marketing, sales and PR at resorts Panel for the PNSAA. 749.03 KB Download
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pdf Embracing Technology 339.54 KB Download
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pdf Getting a handle on email Overload Whether it's for everyday business or a marketing campaign, email is a critical part of almost every business person's day. This presentation goes through innovative strategies for marketers to manage email and use it more effectively. Delivered to the American Marketing Association, Columbus Chapter, 2005. 382.23 KB Download
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pdf Can We Talk Can We Talk? How Text Messaging Can Generate Sales in the Youth Market Tech Trends Samantha Rufo, President, nxtConcepts Thursday, January 29 11:00A - SIA Seminar Center The youth market increasingly relies on text messaging as a way to communicate. Now it is an effective tool for prompting special offers that lead to sales. This seminar explains how texting can work as an advertising tool that could prove to be a “sure winner” in reaching today’s well informed and well connected youth. 8.54 MB Download
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