Media Buying Services

Media Negotiation & Execution

nxtConcepts is a media-neutral planning resource. We are responsible for developing comprehensive consumer marketing strategies and then creating tactical media plans to seamlessly execute the strategy.

nxtConcepts has developed a set of power proprietary marketing automation tools to help our clients generate and track results: 

  • National, cable and spot television.
  • National and local print.
  • Radio and transit.

Traditional Ads

People talk about traditional advertising – things like print, broadcast and other media as if it's going by the wayside. It's not going anywhere and is still very effective for lots of people and lots of brands. As mentioned before, integrated marketing means having what it takes to effectively take traditional marketing and advertising, combine it with online marketing and rounding it all off with all that's involved in social media marketing. Traditional advertising is still a critical component of most strategic marketing plans, and we do that very, very well.

Our Process

The process includes a rigorous, disciplined approach that includes:

  • Segmentation analysis.
  • Media (consumer touch points).
  • Creative (uniqueness of messaging).
  • Metrics (establish key performance indicators).
  • Setting clients' media and marketing objectives.
  • Establishing key performance indicators.
  • Identifying the media mix and selection criteria.
  • Creating a media feedback loop to allow for mid-course adjustments.

Traditional general media such as radio, TV and OOH reaches the broadest audience possible. Whether we're planning and buying media to build brand awareness or drive a call to action, our focus is working with clients to more cost effectively reach and acquire customers.

Our Work

  • Map locations.
  • Run ranker statewide or regionally.
  • Determine primary and secondary stations or channels.
  • Price all channels that make sense.
  • Negotiate, negotiate, negotiate.
  • Pick the best channels and media by your criteria: top channel by demo, best price, most value added. What ever you determine.
  • Manage and recap the buy.

5 REASONS TO WORK WITH US

1. Less Hassle.

We manage the details and negotiate the best prices for you. That means no persistent sales calls from prospective companies, no wondering if you are getting the best deal, and no worries as to whether the companies are qualified.

2. Productive & Personal

Make the right choice now and avoid costly mistakes later.  We are not a faceless corporation, we are a small business like yourself who has built its reputation on reliable service and responding to our clients’ needs.

3. More affordable.

You get the best rates when companies compete!  We make it easy to compare services and prices apples to apples.  No hidden fees.  Exclusive value added campaigns.

4. You're in Control.

You are in control from start to finish. We help you manage every aspect of your project and provide unbiased feedback, but you make all the important final decisions. You can even monitor your project every step of the way online 24x7x265.

Contact nxtConcepts now 888-215-0820 and find out more about the benefits of our Media Negotiation Buying services.

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