Streaming TV (OTT) & Radio

OTT (Over the Top) Ads

Many organizations have moved to streaming TV and radio ads not only because they are more cost effective but also more targeted.  Streaming TV advertising runs within TV content watched through a TV, tablet, phone or other internet-connected device instead over the broadcast networks on a traditional television. These streaming service ads will appear either before or during streaming TV content found on ad-supported networks and apps.

nxtConcepts works with Hulu, Peacock, Sling, Paramount+, HBO Max, Pluto TV, Samsung TV and more to provide OTT or “over-the-top” advertising.  OTT stands for content that is delivered via the internet, rather than through a cable or satellite.

OTT is popular with advertisers since there is less commitment and budgets go much further. Streaming service ads can be specifically targeted to the correct audience, whether that is a specific demographic or an interest (ex. streamers who are currently looking to plan a vacation). 

Ads are serviced on AVOD (advertising-supported video on demand) channels.  These have ad breaks within their content in exchange for offering free content. This is where streaming ads are served, no matter which device the channel is accessed through.

Streaming Audio Ads 

With the rise in playlists and podcasts, streaming radio has become a mainstay for consumers whether at home or on the go.  

We use streaming radio to go where your audience is already engaged and listening.  Ads follow users across all their connected devices, from phones, to desktops, to tablets, giving advertisers more opportunities to get their message to listeners. Ads can use demographic targeting such age, gender, geo-location, activity and musical preferences.

nxtConcepts partners with Spotify, SoundCloud, Pandora, and SiriusXM. Ads can be targeted and played before or during music, news, and podcasts. Depending on the platform, audio ads can run with a display ad or video for conversion tracking.